Customer Lifetime Value has emerged in many forms across different industries. Agate Analytics has deep experience in this space and a passion for taking a phased approach to demonstrate conceptual value, evolving to a predicted customer profit metric. This requires allocating the business’ entire P&L back to customers and customer interactions.
The resulting insight is transformational. By understanding segments of profitable and unprofitable customers and their associated behaviors, your business can begin to refine existing business practices and develop new value propositions to accelerate profitable growth.
Applications
Focus promotions only on profitable customers who respond incrementally.
Marketing & Pricing
Differentiate the customer experience onsite. (Return exceptions at a retailer.)
Operations
Focus customer acquisition on future value driving , loyal customers.
Loyalty
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